LDR | | 00000nam u2200205 4500 |
001 | | 000000431885 |
005 | | 20200224110248 |
008 | | 200131s2019 ||||||||||||||||| ||eng d |
020 | |
▼a 9781088311431 |
035 | |
▼a (MiAaPQ)AAI13901513 |
040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
082 | 0 |
▼a 300 |
100 | 1 |
▼a Lu, Xinyu. |
245 | 14 |
▼a The Effects of Consumers' Affect on Attention and Reaction to Ads. |
260 | |
▼a [S.l.]:
▼b University of Minnesota.,
▼c 2019. |
260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2019. |
300 | |
▼a 159 p. |
500 | |
▼a Source: Dissertations Abstracts International, Volume: 81-04, Section: A. |
500 | |
▼a Advisor: Huh, Jisu. |
502 | 1 |
▼a Thesis (Ph.D.)--University of Minnesota, 2019. |
506 | |
▼a This item must not be sold to any third party vendors. |
520 | |
▼a This dissertation examined (1) the influence of affective states on consumers' selective attention to different types of ads that are categorized based on theoretically-derived attention-inducing characteristics |
590 | |
▼a School code: 0130. |
650 | 4 |
▼a Mass communications. |
690 | |
▼a 0708 |
710 | 20 |
▼a University of Minnesota.
▼b Mass Communication. |
773 | 0 |
▼t Dissertations Abstracts International
▼g 81-04A. |
773 | |
▼t Dissertation Abstract International |
790 | |
▼a 0130 |
791 | |
▼a Ph.D. |
792 | |
▼a 2019 |
793 | |
▼a English |
856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15492298
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
980 | |
▼a 202002
▼f 2020 |
990 | |
▼a ***1008102 |
991 | |
▼a E-BOOK |