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020 ▼a 9781085656740
035 ▼a (MiAaPQ)AAI13896484
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 247004
0820 ▼a 658
1001 ▼a Long, Fei.
24510 ▼a Long-term Versus Short-term Contracting in Salesforce Compensation.
260 ▼a [S.l.]: ▼b Columbia University., ▼c 2019.
260 1 ▼a Ann Arbor: ▼b ProQuest Dissertations & Theses, ▼c 2019.
300 ▼a 137 p.
500 ▼a Source: Dissertations Abstracts International, Volume: 81-02, Section: A.
500 ▼a Advisor: Jerath, Kinshuk.
5021 ▼a Thesis (Ph.D.)--Columbia University, 2019.
506 ▼a This item must not be sold to any third party vendors.
520 ▼a This dissertation investigates multi-period salesforce incentive contracting. The first chapter is an overview of the problems as well as the main findings. The second chapter continues with a review of the related literatures. The third and fourth chapters address a central question in salesforce contracting: how frequently should a firm compensate its sales agents over a long-term horizon? Agents can game the long-term contract by varying their effort levels dynamically over time, as discussed in Chapter 3, or by altering between a "bold" action and a "safe" action dynamically over time, as discussed in Chapter 4.Chapter 3 studies multi-period salesforce incentive provisions when agents are able to vary their demand-enhancing effort levels dynamically. I establish a stylized agency-theory model to analyze this central question. I consider salespeople's dynamic responses in exerting effort (often known as "gaming"). I find that long time horizon contracts weakly dominate short time horizon contracts, even though they enable gaming by the agent, because they allow compensation to be contingent on more extreme outcomes
590 ▼a School code: 0054.
650 4 ▼a Operations research.
650 4 ▼a Marketing.
690 ▼a 0796
690 ▼a 0338
71020 ▼a Columbia University. ▼b Business.
7730 ▼t Dissertations Abstracts International ▼g 81-02A.
773 ▼t Dissertation Abstract International
790 ▼a 0054
791 ▼a Ph.D.
792 ▼a 2019
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T15491717 ▼n KERIS ▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다.
980 ▼a 202002 ▼f 2020
990 ▼a ***1008102
991 ▼a E-BOOK