MARC보기
LDR00000nam u2200205 4500
001000000432883
00520200225103800
008200131s2019 ||||||||||||||||| ||eng d
020 ▼a 9781085624398
035 ▼a (MiAaPQ)AAI13865304
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 247004
0820 ▼a 371
1001 ▼a Ke, Zhihong.
24510 ▼a On the Supply of Online Reviews: Volume, Valence, and Quality.
260 ▼a [S.l.]: ▼b University of Minnesota., ▼c 2019.
260 1 ▼a Ann Arbor: ▼b ProQuest Dissertations & Theses, ▼c 2019.
300 ▼a 116 p.
500 ▼a Source: Dissertations Abstracts International, Volume: 81-03, Section: A.
500 ▼a Advisor: Gupta, Alok
5021 ▼a Thesis (Ph.D.)--University of Minnesota, 2019.
506 ▼a This item must not be sold to any third party vendors.
506 ▼a This item must not be added to any third party search indexes.
520 ▼a UGC platforms such as Wikipedia, online review platforms, online Question and Answer forums have permeated many economic and societal activities and established their important roles in our lives. However, the secrets of enabling and sustaining the supply of UGC have only received limited attention. Needless to say, without a steady supply of quality content, UGC would not persist.My dissertation focuses on the supply of online reviews/ratings - a dominant source for consumers' decision making. Volume, valence, and quality of online reviews are inter-related aspects. Accordingly, this dissertation consists of three chapters focusing on the three aspects. The first chapter explores whether friend contribution can be used to motivate users to write more and better reviews. The second chapter examines whether online ratings are robust to rating aberrations such as random ratings and fake ratings. The third chapter develops a measurement for assessing review quality and investigate the relationship of helpfulness votes (a commonly used proxy for review quality) with review quality.
590 ▼a School code: 0130.
650 4 ▼a Information technology.
650 4 ▼a Web studies.
650 4 ▼a Behavioral psychology.
690 ▼a 0489
690 ▼a 0646
690 ▼a 0384
71020 ▼a University of Minnesota. ▼b Business Administration.
7730 ▼t Dissertations Abstracts International ▼g 81-03A.
773 ▼t Dissertation Abstract International
790 ▼a 0130
791 ▼a Ph.D.
792 ▼a 2019
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T15491049 ▼n KERIS ▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다.
980 ▼a 202002 ▼f 2020
990 ▼a ***1816162
991 ▼a E-BOOK