| LDR | | 00000nam u2200205 4500 |
| 001 | | 000000433441 |
| 005 | | 20200225141606 |
| 008 | | 200131s2019 ||||||||||||||||| ||eng d |
| 020 | |
▼a 9781085793896 |
| 035 | |
▼a (MiAaPQ)AAI13884991 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
| 082 | 0 |
▼a 150 |
| 100 | 1 |
▼a Strulov-Shlain, Avner. |
| 245 | 10 |
▼a Essays in Behavioral Economics. |
| 260 | |
▼a [S.l.]:
▼b University of California, Berkeley.,
▼c 2019. |
| 260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2019. |
| 300 | |
▼a 121 p. |
| 500 | |
▼a Source: Dissertations Abstracts International, Volume: 81-04, Section: B. |
| 500 | |
▼a Advisor: DellaVigna, Stefano. |
| 502 | 1 |
▼a Thesis (Ph.D.)--University of California, Berkeley, 2019. |
| 506 | |
▼a This item must not be sold to any third party vendors. |
| 506 | |
▼a This item must not be added to any third party search indexes. |
| 520 | |
▼a This dissertation studies empirically and theoretically how firms should and do respond to biased consumers. Specifically, I study the magnitude and implications of left-digit bias, the tendency of people to overweight left-most digits, on firms pricing behavior and profits. In the first chapter, I ask why do so many prices end with 99 cents? Firms arguably price at 99-ending prices because of left-digit bias, the tendency of consumers to perceive a $4.99 as much lower than $5.00. Using retail scanner data on thousands of products and dozens of retailers, I provide reduced-form support for this explanation. I then structurally estimate the magnitude of left-digit bias, and find that consumers respond to a 1-cent increase from a 99-ending price as if it were a 15-25 cent increase. Next, I analyze how firms should respond to left-digit biased demand. I solve and estimate a model that makes three key predictions: (1) prices should bunch at 99-ending prices |
| 590 | |
▼a School code: 0028. |
| 650 | 4 |
▼a Economics. |
| 650 | 4 |
▼a Marketing. |
| 650 | 4 |
▼a Economic theory. |
| 650 | 4 |
▼a Behavioral sciences. |
| 690 | |
▼a 0501 |
| 690 | |
▼a 0338 |
| 690 | |
▼a 0511 |
| 690 | |
▼a 0602 |
| 710 | 20 |
▼a University of California, Berkeley.
▼b Economics. |
| 773 | 0 |
▼t Dissertations Abstracts International
▼g 81-04B. |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0028 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2019 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15491404
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
| 980 | |
▼a 202002
▼f 2020 |
| 990 | |
▼a ***1816162 |
| 991 | |
▼a E-BOOK |