| LDR | | 00000nam u2200205 4500 |
| 001 | | 000000434078 |
| 005 | | 20200226140533 |
| 008 | | 200131s2019 ||||||||||||||||| ||eng d |
| 020 | |
▼a 9781085798228 |
| 035 | |
▼a (MiAaPQ)AAI13896384 |
| 040 | |
▼a MiAaPQ
▼c MiAaPQ
▼d 247004 |
| 082 | 0 |
▼a 005 |
| 100 | 1 |
▼a Doosti, Shahryar. |
| 245 | 10 |
▼a Essays on Economics of Online Platforms. |
| 260 | |
▼a [S.l.]:
▼b University of Washington.,
▼c 2019. |
| 260 | 1 |
▼a Ann Arbor:
▼b ProQuest Dissertations & Theses,
▼c 2019. |
| 300 | |
▼a 191 p. |
| 500 | |
▼a Source: Dissertations Abstracts International, Volume: 81-04, Section: A. |
| 500 | |
▼a Advisor: Tan, Yong. |
| 502 | 1 |
▼a Thesis (Ph.D.)--University of Washington, 2019. |
| 506 | |
▼a This item must not be sold to any third party vendors. |
| 506 | |
▼a This item must not be added to any third party search indexes. |
| 520 | |
▼a In this dissertation, I study the economics of online platforms. I explore economic consequences of the interaction between firms and users through online platforms. I investigate three aspects of such interactions through data-driven economic models: mobile economy, online crowd, and social media. I study the effect of platform design on demand and monetizing online traffic. First, I study the impact of emerging mobile ecosystem on users' interaction patterns. Specifically, I choose the online shopping platform in which users have two channels to purchase the products: PC and App. I investigate whether niche products are more likely to be seen and selected in mobile channel. I also look into customers' usage patterns to draw conclusions on how to increase sales of niche products. Second, I study the online crowdfunding and the effect of the campaign design on overall success. I build a structural model to estimate the demand for Kickstarter projects and make conclusions on the effect of reward scheme designs. Third, I explore the sponsored videos on Facebook. A sponsored content (e.g. video) features the sponsor's brand or product. I study the effect of the creator-sponsor association on viewership and user engagement for videos on Facebook. More specifically, I identify multiple aspects of creator-sponsor association and investigate their effect on the overall user engagement. I highlight the managerial implications of the findings in this dissertation. |
| 590 | |
▼a School code: 0250. |
| 650 | 4 |
▼a Business administration. |
| 650 | 4 |
▼a Economic theory. |
| 650 | 4 |
▼a Web studies. |
| 690 | |
▼a 0310 |
| 690 | |
▼a 0511 |
| 690 | |
▼a 0646 |
| 710 | 20 |
▼a University of Washington.
▼b Business - Foster School of. |
| 773 | 0 |
▼t Dissertations Abstracts International
▼g 81-04A. |
| 773 | |
▼t Dissertation Abstract International |
| 790 | |
▼a 0250 |
| 791 | |
▼a Ph.D. |
| 792 | |
▼a 2019 |
| 793 | |
▼a English |
| 856 | 40 |
▼u http://www.riss.kr/pdu/ddodLink.do?id=T15491709
▼n KERIS
▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
| 980 | |
▼a 202002
▼f 2020 |
| 990 | |
▼a ***1816162 |
| 991 | |
▼a E-BOOK |