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020 ▼a 9781085780506
035 ▼a (MiAaPQ)AAI13861919
040 ▼a MiAaPQ ▼c MiAaPQ ▼d 247004
0820 ▼a 152
1001 ▼a Shrivastava, Sunaina.
24510 ▼a Can't Switch Off: The Impact of an Attentional Bias on Attitudes.
260 ▼a [S.l.]: ▼b The University of Iowa., ▼c 2019.
260 1 ▼a Ann Arbor: ▼b ProQuest Dissertations & Theses, ▼c 2019.
300 ▼a 81 p.
500 ▼a Source: Dissertations Abstracts International, Volume: 81-04, Section: B.
500 ▼a Advisor: Nayakankuppam, Dhananjay.
5021 ▼a Thesis (Ph.D.)--The University of Iowa, 2019.
506 ▼a This item must not be sold to any third party vendors.
520 ▼a Extant attention theories explain how individuals direct attention towards different stimuli. However, the theories are relatively silent about how attention is switched off, other than the idea that attention to a stimulus may cease because another stimulus overwhelms the first in its demand for attention. We theorized that individuals have a tendency to 'not switch off' attention from a current process, in the absence of a competing stimulus that wrenches attention away from it. We present evidence consistent with this attentional bias - individuals continue attending to an ongoing mundane process until it reaches its 'end', even when that attention is normatively unwarranted, namely under conditions where (1) they cannot control or influence the process and (2) they are aware of the outcome with a reasonable degree of certainty as well. Moreover, since attention is a limited capacity resource, such attentional hijacking is negatively hedonically marked which gets mis-attributed to salient available targets. Consequently, we also demonstrate decreased positivity in attitudes towards entities associated with the incomplete process.
590 ▼a School code: 0096.
650 4 ▼a Marketing.
650 4 ▼a Personality psychology.
650 4 ▼a Experimental psychology.
690 ▼a 0338
690 ▼a 0625
690 ▼a 0623
71020 ▼a The University of Iowa. ▼b Business Administration.
7730 ▼t Dissertations Abstracts International ▼g 81-04B.
773 ▼t Dissertation Abstract International
790 ▼a 0096
791 ▼a Ph.D.
792 ▼a 2019
793 ▼a English
85640 ▼u http://www.riss.kr/pdu/ddodLink.do?id=T15490956 ▼n KERIS ▼z 이 자료의 원문은 한국교육학술정보원에서 제공합니다.
980 ▼a 202002 ▼f 2020
990 ▼a ***1816162
991 ▼a E-BOOK