CONTENTS PART ONE Introduction - Marketing Environment ... 1 Chapter One Introduction to Marketing / Peter R. Dickson[University of Wisconsin-Madison] ... 2 Chapter Two The Marketing Enviornment & Social Responsibility / Peter R. Dickson[University of Wisconsin-Madison] ... 26 Chapter Three International Marketing / Michael R. Czinkota[Georgetown University] ; Ilkk ... 62 PART TWO Understanding the Market ... 101 Chapter Four Marketing Rasearch and Intormation Systems / Peter R. Dickson[University of Wisconsin-Madison] ... 102 Chapter Five Consumer Behavior / Jagdish N. Sheth[Emory University] ... 136 Chapter Six Business-to-Business Marketing / Michael D. Hutt[Arizona State University] ; Thoma ... 176 Chapter Seven Market Segmentation and Target Markets / Penny M. Simpson[Northwestern State University of ... 210 PART THREE Product ... 241 Chapter Eight Product Decisions and Marketing's Role in New Product Development / Abbie Griffin[University of Illinois, Urbana-Cham ... 246 Chapter Nine Services Marketing / K. Douglas Hoffman[Colorado State University] ... 290 PART FOUR Distribution ... 331 Chapter Ten Marketing Channels and Distribution / Bert Rosenbloom[Drexel University] ... 332 Chapter Eleven Retailing and Wholesallng / Patrick Dunne[Texas Tech University] ; Robert F. ... 376 PART FIVE Integrated Marketing Communications ... 415 Chapter Twelve Integrated Marketing Communications : Advertising, Promotions, and Other Tools / Terence A. Shimp[University of South Carolina] ... 416 Chapter Thirteen Personal Selling and Sales Management / Judy A. Siguaw[Cornell University] ... 460 PART SIX Pricing ... 497 Chapter Fourteen Princing Strategies and Determination / Joel E. Urbany[University of Notre Dame] ... 498 PANT SEVEN The Future at Markdting ... 539 Chapter Fifteen Marketing on the Internet / John H. Lindgren, Jr.[University of Virginia] ... 540 Appendix 1 Planning for Marketing Decisions ... 566 Appendix 2 Careers in Marketing ... 518 Video Cases ... 596 Glossary ... 634 Credits ... 640 Name Index ... 644 Company Index ... 645 Subject Index ... 648