| 21 |
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Technological Opportunism and Radical Technology Adoption: An Application to E-Business.:
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Srinivasan, Raji;Lilien, Gary L.;Rangaswamy, Arvind;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00003&page=47
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American Marketing Association
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2002
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| 22 |
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When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States.:
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Kwaku Atuahene-Gima;Haiyang Li;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00003&page=61; )
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American Marketing Association
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2002
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| 23 |
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A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts.:
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Maxham III, James G.;Netemeyer, Richard G.;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00004&page=57; )
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American Marketing Association
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2002
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| 24 |
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Measuring the Price Knowledge Shoppers Bring to the Store.:
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Vanhuele, Marc;Dreze, Xavier;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00004&page=72
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American Marketing Association
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2002
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| 25 |
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The Influence of multiple store environment cues on perceived merchandise value and patronage intentions
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Baker,Julie Parasuraman,A. Grewal,Dhruv Voss,GlennB.
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American Marketing Association
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2002
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| 26 |
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The Role of the Institutional Environment in Marketing Channels.:
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Grewal, Rajdeep;Dharwadkar, Ravi;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00003&page=82; )
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American Marketing Association
|
2002
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| 27 |
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The Hidden Minefields in the Adoption of Sales Force Automation Technologies.:
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Speier, Cheri;Venkatesh, Viswanath;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00003&page=98; )
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American Marketing Association
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2002
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| 28 |
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Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act.:
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Balasubramanian, Siva K.;Cole, Catherine;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00003&page=112; )
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American Marketing Association
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2002
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| 29 |
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Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes.:
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Homburg, Christian;Hoyer, Wayne D.;Fassnacht, Martin;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00004&page=86
|
American Marketing Association
|
2002
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| 30 |
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Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context.:
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Flint, Daniel J.;Woodruff, Robert B.;Gardial, Sarah Fisher;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00004&page=102
|
American Marketing Association
|
2002
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