| 1 |
|
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions.:
|
Balachander, Subramanian;
|
American Marketing Association
|
2003
|
|
|
|
| 2 |
|
Psychological Implications of Customer Participation in Co-Production.:
|
Bendapudi, Neeli;
|
American Marketing Association
|
2003
|
|
|
|
| 3 |
|
What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes.:
|
Pechmann, Cornelia;Zhao, Guangzhi;Goldberg, Marvin E.;
|
American Marketing Association
|
2003
|
|
|
|
| 4 |
|
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers' Evaluations of Packaged Food Products and Restaurant Menu Items.:
|
Kozup, John C.;Creyer, Elizabeth H.;Burton, Scot;
|
American Marketing Association
|
2003
|
|
|
|
| 5 |
|
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation.:
|
Chandy, Rajesh K.;Prabhu, Jaideep C.;Antia, Kersi D.;
|
American Marketing Association
|
2003
|
|
|
|
| 6 |
|
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning.:
|
Brown, Stephen;Sherry Jr., John F.;Kozinets, Robert V.;
|
American Marketing Association
|
2003
|
|
|
|
| 7 |
|
Revenue Premium as an Outcome Measure of Brand Equity.:
|
Ailawadi, Kusum L.;Neslin, Scott A.;Lehmann, Donald R.;
|
American Marketing Association
|
2003
|
|
|
|
| 8 |
|
Plural Governance in Industrial Purchasing.:
|
Heide, Jan B.;
|
American Marketing Association
|
2003
|
|
|
|
| 9 |
|
The Integrated Networks Model: Explaining Resource Allocations in Network Markets.:
|
Frels, Judy K.;
|
American Marketing Association
|
2003
|
|
|
|
| 10 |
|
Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling.:
|
Maxham III, James G.;
|
American Marketing Association
|
2003
|
|
|
|
