| 21 |
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Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use.:
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White, J. Chris;Varadarajan, P. Rajan;Dacin, Peter A.;
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American Marketing Association
|
2003
|
|
|
|
| 22 |
|
Promoting Relationship Learning.:
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Selnes, Fred;Sallis, James;
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American Marketing Association
|
2003
|
|
|
|
| 23 |
|
Implementing a Customer Orientation: Extension of Theory and Application.:
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Kennedy, Karen Norman;Goolsby, Jerry R.;Arnould, Eric J.;
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American Marketing Association
|
2003
|
|
|
|
| 24 |
|
Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals.:
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Sorescu, Alina B.;Chandy, Rajesh K.;Prabhu, Jaideep C.;
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American Marketing Association
|
2003
|
|
|
|
| 25 |
|
A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance.:
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Vorhies, Douglas W.;
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American Marketing Association
|
2003
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|
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| 26 |
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How to Be Less Persuaded or More Persuasive: Review of Age of Propaganda: The Everyday Use and Abuse of Persuasion.:
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Armstrong, J. Scott;
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American Marketing Association
|
2003
|
|
|
|
| 27 |
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The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing.:
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Arnett, Dennis B.;German, Steve D.;Hunt, Shelby D.;
|
American Marketing Association
|
2003
|
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|
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| 28 |
|
Corporate Environmentalism: Antecedents and Influence of Industry Type.:
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Banerjee, Subhabrata Bobby;Iyer, Easwar S.;Kashyap, Rajiv K.;
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American Marketing Association
|
2003
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|
|
| 29 |
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The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time.:
|
Baumgartner, Hans;Pieters, Rik;
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American Marketing Association
|
2003
|
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| 30 |
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An Exploratory Study of the Introduction of Online Reverse Auctions.:
|
Jap, Sandy D.;
|
American Marketing Association
|
2003
|
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