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Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions.:
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Balachander, Subramanian;
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American Marketing Association
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2003
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2 |
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Psychological Implications of Customer Participation in Co-Production.:
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Bendapudi, Neeli;
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American Marketing Association
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2003
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3 |
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What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes.:
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Pechmann, Cornelia;Zhao, Guangzhi;Goldberg, Marvin E.;
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American Marketing Association
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2003
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4 |
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Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers' Evaluations of Packaged Food Products and Restaurant Menu Items.:
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Kozup, John C.;Creyer, Elizabeth H.;Burton, Scot;
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American Marketing Association
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2003
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What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation.:
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Chandy, Rajesh K.;Prabhu, Jaideep C.;Antia, Kersi D.;
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American Marketing Association
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2003
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6 |
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Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning.:
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Brown, Stephen;Sherry Jr., John F.;Kozinets, Robert V.;
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American Marketing Association
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2003
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7 |
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Revenue Premium as an Outcome Measure of Brand Equity.:
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Ailawadi, Kusum L.;Neslin, Scott A.;Lehmann, Donald R.;
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American Marketing Association
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2003
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8 |
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Plural Governance in Industrial Purchasing.:
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Heide, Jan B.;
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American Marketing Association
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2003
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9 |
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The Integrated Networks Model: Explaining Resource Allocations in Network Markets.:
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Frels, Judy K.;
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American Marketing Association
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2003
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10 |
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Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling.:
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Maxham III, James G.;
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American Marketing Association
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2003
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