| 11 |
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A Configurational perspective on key account management
|
Homburg,Christian Workman,JohnP. Jensen,Ove
|
American Marketing Association
|
2002
|
|
|
|
| 12 |
|
Role stress and effectiveness in horizontal alliances
|
Nygaard,Arne Dahlstrom,Robert
|
American Marketing Association
|
2002
|
|
|
|
| 13 |
|
The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance.:
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Matsuno, Ken;Mentzer, John T.;O
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American Marketing Association
|
2002
|
|
|
|
| 14 |
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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices.:
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Coviello, Nicole E.;Brodie, Roderick J.;Danaher, Peter J.;
|
American Marketing Association
|
2002
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|
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| 15 |
|
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications.:
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Noble, Charles H.;Sinha, Rajiv K.;Kumar, Ajith;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00004&page=25
|
American Marketing Association
|
2002
|
|
|
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| 16 |
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The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance.:
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Shaoming Zou;Cavusgil, Tamer;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00004&page=40; )
|
American Marketing Association
|
2002
|
|
|
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| 17 |
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The Effects of ingredient branding strategies on host brand extendibility
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Desai,KalpeshKaushik Keller,KevinLane
|
American Marketing Association
|
2002
|
|
|
|
| 18 |
|
Free cash flow, agency costs, and the affordability method of advertising budgeting
|
Joseph,Kissan Richardson,VernonJ.
|
American Marketing Association
|
2002
|
|
|
|
| 19 |
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Managing business-to-business customer relationship following key contact employee turnover in a vendor firm
|
Bendapudi,Neeli Leone,RobertP.
|
American Marketing Association
|
2002
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|
|
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| 20 |
|
The Market valuation of internet channel additions
|
Geyskens,Ingo Gielens,Katrijn Dekimpe,MarnikG.
|
American Marketing Association
|
2002
|
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