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Dynamic customer relationship management: Imcorporating future considenrations into the service retention decision
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Lemon,KatherineN. White,TiffanyBarnett Winer,RussellS.
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American Marketing Association
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2002
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| 2 |
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Consumer trust, value, and loyalty in relational exchanges
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Sirdeshmukh,Deepak Singh,Jagdip Sabol,Barry
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American Marketing Association
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2002
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| 3 |
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Riding the saddle: How cross-market communications can create a major slump in sales
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Goldenberg,Jacob Libai,Barak Muller,Eitan
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American Marketing Association
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2002
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| 4 |
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Passing the torch: Intergenerational influences as a source of brand equity
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Moore,ElizabethS. Wilkie,WilliamL. Lutz,RichardJ.
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American Marketing Association
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2002
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| 5 |
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Harold H Maynard Award . Marketing Science Institute/H. Paul Root Award:
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American Marketing Association
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2002
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| 6 |
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Understanding Service Convenience.:
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Berry, Leonard L.;Seiders, Kathleen;Grewal, Dhruv;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00003&page=1
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American Marketing Association
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2002
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| 7 |
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Getting Published: Reflections of an Old Editor.:
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American Marketing Association
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2002
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| 8 |
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Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?:
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Rust, Roland T.;Moorman, Christine;Dickson, Peter R.;(http://www.swetsnet.com/link/access_db?issn=00222429&vol=00066&iss=00004&page=7
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American Marketing Association
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2002
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| 9 |
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Building brand community
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McAlexander,JamesH. Schouten,JohnW. Koenig,HaroldF.
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American Marketing Association
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2002
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| 10 |
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Strategic bundling of products and prices: A New synthesis for marketing
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Stremersch,Stefan Tellis,GerardJ.
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American Marketing Association
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2002
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