| 21 |
|
Scents and Sensibility:When Do (In)Congruent Ambient Scents Influence Product Evaluations?:
|
Bosmans, Anick
|
American Marketing Association
|
2006
|
|
|
|
| 22 |
|
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations:
|
Wood, Stacy L,Moreau, C Page
|
American Marketing Association
|
2006
|
|
|
|
| 23 |
|
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion:
|
Peck, Joann,Wiggins, Jennifer
|
American Marketing Association
|
2006
|
|
|
|
| 24 |
|
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value:
|
Luo, Xueming,Donthu, Naveen
|
American Marketing Association
|
2006
|
|
|
|
| 25 |
|
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions:
|
Spann, Martin,Tellis, Gerard J
|
American Marketing Association
|
2006
|
|
|
|
| 26 |
|
Understanding Consumer Responses to Product Risk Information:
|
Cox, Anthony D,Cox, Dena,Zimet, Gregory
|
American Marketing Association
|
2006
|
|
|
|
| 27 |
|
How Does Enforcement Deter Gray Market Incidence?:
|
Antia, Kersi D,Bergen, Mark E,Dutta, Shantanu,Fisher, Robert J
|
American Marketing Association
|
2006
|
|
|
|
| 28 |
|
Consumer Contamination: How Consumers React to Products Touched by Others:
|
Argo, Jennifer J,Dahl, Darren W,Morales, Andrea C
|
American Marketing Association
|
2006
|
|
|
|
| 29 |
|
Ratios in Proportion: What Should the Shape of the Package Be?:
|
Raghubir, Priya,Greenleaf, Eric A
|
American Marketing Association
|
2006
|
|
|
|
| 30 |
|
Stuck in the Past: Why Managers Persist with New Product Failures:
|
Biyalogorsky, Eyal,Boulding, William,Staelin, Richard
|
American Marketing Association
|
2006
|
|
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