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Export to Refworks부가기능
Changing the Channel: A Better Way To Do Trade Promotions: Manufacturers and retailers have traditionally viewed trade promotions as weapons in a zero-sum game. But when designed correctly, promotions can become tools that build revenues, profits and even trust all along the channel.
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| No. | 소장처 | 소장사항 | 청구기호 | 구독 | 최근입수호 | 권호·제본정보 보기 |
|---|---|---|---|---|---|---|
| 1 | 삼성캠퍼스/연속간행물실(2층)/ | 325.05 S634 | 구독중단 | 2011년 Fall Vol.53 No.1 |
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