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A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies / Gordon E. Greenley and Barry L. Bayus ... 7
Success in Diversification : Building on Core Competences / Phili...
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A Comparative Study of Product Launch and Elimination Decisions in UK and US Companies / Gordon E. Greenley and Barry L. Bayus ... 7
Success in Diversification : Building on Core Competences / Philippe Very ... 33
How Big Blue IBM Became Black and Blue / J. David Lichtenthal and William Copulsky ... 47
A Miss Manners Guide to Doing Business in Europe / John Hill and Ronald Dulek ... 57
Fostering Corporate Entrepreneurship : Cross-Cultural Comparisons of the Importance of Individualism Versus Collectivism / Michael H. Morris and Duane L. Davis, and Jeffrey ... 63
Managing Brand Extension / Byron M. Sharp ... 89
Ethical and Legal Foundations of Relational Marketing Exchanges / Gregory T. Gundlach and Patrick E. Murphy ... 97
Modeling Linkage-Advertising : Going Beyond Better Media Comparisons / Arch G. Woodside ... 109
Introducing Strategic Quality Management / Charistian N. Madu and Chu-hua Kuei ... 119
R&D-Marketing Integration Mechanisms, Communication Flows, and Innovation Success / Rudy K. Moenaert, William E. Souder, Arnoud De Me ... 131
Loyalty-Based Management / Frederick F. Reichheld ... 147
The Effects of Culture on Ethical Decision-Marking : An Application of Hofstedes Typology / Scott J. Vitell, Saviour L. Nwachukwu, and James ... 157
Putting Integrated Marketing Communications to Work Today / Matthew P. Gonring ... 165
Product-market Strategy and Performance : An Analysis of the Miles and Snow Strategy Types / Stanley F. Slater and John C. Narver ... 169
Video Dial Tone : The New World of Services Marketing / Roland T. Rust and Richard W. Oliver ... 189
Generating Strategic Thinking Through Multi-Level Teams / D. L. Bates and John E. Dillard, Jr. ... 201
Sponsorship and the Survival of New Organizations / David M.Flynn ... 209
Benefiting From Nonsexist Language in the Workplace / Bill Daily and Miriam Finch ... 221
A Strategic Framework for Assessing Product Line Additions / Joseph P. Guiltinan ... 227
Strategic Human Resource Management-Italian Style / Arnaldo Camuffo and Giovanni Costa ... 239
Temporal Aspects of TV Commercials Influence ViewersOnline Evaluations / Linda F. Alwitt, Suzeanne B. Benet, and Robert E. ... 249
Marketplace Success Factors for New Financial Services / Christopher J. Easingwood and Christopher D. Stor ... 263
Avoid the Mismatch Between Strategy and Strategic Leaders / William E. Rothschild ... 277
Venture Capital Firms Preferences for Projects in Particular Stages of Development / Richard B. Carter and Howard E. Van Auken ... 283
Marketing in Turbulent Environments : Decision Processes and the Time-Sensitivity of Information / Rashi Glazer and Allen M. Weiss ... 297
Environmental Management : The Construct and Research Propositions / Terry Clark, P. Rajan Varadarajan, and William M. ... 311
Marketing Strategy-Performance Relationship : An Investigation of the Empirical Link in Export Market Ventures / S. Tamer Cavusgil and Shaoming Zou ... 327
Content Analysis of German and Japanese Advertising in Print Media from Indonesia, Spain, and the United States / John L. Graham, Michael A. Kamins and Djoki S. Oe ... 349
Customer Satisfaction, Customer Retention, and Market Share / Roland T. Rust and Anthony J. Zahorik ... 361
Commercialization of the Intent / Larry Press ... 385
Why Partners Sometimes Part / Martin Everett ... 391
참고논문 ... 397
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