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Does Competitive Environment Moderate the Market Orientation-Performance Relationship? / Stanley F. Slater and John C. Narver ... 7
Negative Country-Of-Origin Effects: The Case of the New Russia / J...
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Does Competitive Environment Moderate the Market Orientation-Performance Relationship? / Stanley F. Slater and John C. Narver ... 7
Negative Country-Of-Origin Effects: The Case of the New Russia / Johny K. Johansson, Ilkka A. Ronkainen and Michae ... 17
Dangerous Liaisons: The 'Feminine-in-Management' Meets 'Globalization' / Marta B. Calas and Linda Smircich ... 37
Marketing to the Baby Bust Generation / Paul Herbig, William Koehler and Ken Day ... 49
Aggregate Complaint Analysis: A Procedure for Developing Customer Service Satisfaction / Richard S. Lapidus and John A. Schibrowsky ... 55
Managing Quality in Business-to-business Services / Isabelle T. D. Szmigin ... 67
Time-Based Management of the New Product Development Process / Necmi Karagozoglu and Warren B. Brown ... 85
The Health of Nations / Richard B. Egen ... 97
A Theological Context of Work from the Catholic Social Encyclical Tradition / Michael Naughton and Gene R. Laczniak ... 103
The Spying Game / Marc Tanzer ... 117
Negotiation Strategies and the Nature of Channel Relationships / Shankar Ganesan ... 123
Franchise Failure Rates: An Assessment of Magnitude and Influencing Factors / Gary J. Castrogiovanni, Robert T. Justis, and Sco ... 145
Postmodern Marketing? / Stephen Brown ... 155
What the Japanese have Learned from Strategic Alliances / Toru Sasaki ... 171
Foreign Ownership in Chinese Joint Ventures: A Transaction Cost Analysis / Michael Y. Hu and Haiyang Chen ... 185
Beyond World-Class: The New Manufacturing Strategy / Robert H. Hayes and Gary P. Pisano ... 197
Attitudes Toward Women as Managers: Still the Same / Crystal L. Owen and William D. Todor ... 207
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity / Kevin Lane Keller ... 213
Automated Promotion Planning: A New Solution to the Old Problem of Promotion Cost-Effectiveness / Donald E. Schmidt ... 235
Determinants of Sucess in Service Industries: A Pims-Based Empirical Investigation / Sundar G. Bharadwaj and Anil Menon ... 241
Significant Issues for the Future of Product Innovation / George S. Day, Bela Gold, and Thomas D. Kuczmarsk ... 263
Organizational Transformation as Punctuated Equilibrium: An Empirical Test / Elaine Romanelli and Michael L. Tushman ... 271
Buying Technology for Product Development in Smaller Firms / Kwaku Atuahene-Gima ... 297
Organizational Size and Change: Diversification in the Savings and Loan Industry after Deregulation / Heather A. Haveman ... 307
Employee Perceptions of Management Commitment and Customer Evaluations of Quality Service in Independent Firms / Carol Reeves and Frank Hoy ... 339
Political Marketing: Structure and Process / Patrick Butler and Neil Collins ... 347
Management-Key to New Product Development in Biotechnology / Jaana Woiceshyn ... 363
Buyer-Seller Relationships in Just-in-Time Purchasing Environments / Faye W. Gilbert, Joyce A. Young, and Charles R. O ... 373
So You Don't Like Your Image. Now What? / Penny Lunt ... 383
Research on Advertising Ethics: Past, Present, and Future / Michael R. Hyman, Richard Tansey and James W. Cla ... 387
참고논문 ... 399
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