자료유형 | 단행본 |
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서명/저자사항 | 20th Anniversary For Dummies. |
개인저자 | Dummies, For. |
발행사항 | Hoboken: John Wiley & Sons, 2011. |
형태사항 | 1 online resource (76 pages). |
기타형태 저록 | Print version: Dummies, For. 20th Anniversary For Dummies. Hoboken : John Wiley & Sons, Inc., ?011 9781118027332 |
ISBN | 9781118066409 1118066405 |
발행자번호 | EB00091154Recorded Books |
내용주기 | Cover; Table of Contents; Title Page; Introduction; Chapter 1: Dummies through the Ages; Chapter 2: A Global Phenomenon; Chapter 3: What Makes Dummies Books So Special?; Chapter 4: What Dummies Can Do for You; Chapter 5: The Tens! |
요약 | The history, statistics, and fun facts!. Although yellow-and-black For Dummies books are pervasive today -- found all over the world and wherever books are sold, covering subjects from Access to Zune -- at one time they didn't exist at all. How did this brand come about? What juicy tidbits exist in the Hall of Memories to explain the brand's titling strategy (Dummies? I'm not a dummy!) and its unique elements like cartoons and icons? This special anniversary edition answers these questions and provides insight into how the launch of a single book in 1991 evolved into a global brand phenomenon. O. |
일반주제명 | Business. BUSINESS & ECONOMICS --Corporate & Business History. BIOGRAPHY & AUTOBIOGRAPHY --Historical. BIOGRAPHY & AUTOBIOGRAPHY --Personal Memoirs. BIOGRAPHY & AUTOBIOGRAPHY --Political. BIOGRAPHY & AUTOBIOGRAPHY --Presidents & Heads of State. BIOGRAPHY & AUTOBIOGRAPHY --Reference. BIOGRAPHY & AUTOBIOGRAPHY --Rich & Famous. BIOGRAPHY & AUTOBIOGRAPHY --Royalty. Business. |
언어 | 영어 |
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