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Active and Passive International Marketing Strategies : The Case of Two State-owned Broadcasters / Brendan Gray ... 7
Joint Ventures in Russia : Put the Locals in Charge / Paul Lawrence and Charalam...
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Active and Passive International Marketing Strategies : The Case of Two State-owned Broadcasters / Brendan Gray ... 7
Joint Ventures in Russia : Put the Locals in Charge / Paul Lawrence and Charalambos Vlachoutsicos ... 23
Premarket Forecasting for New Consumer Durable Goods : Modeling Categorization, Elimination, and Consideration Phenomena / Glen L. Urban, John S. Hulland, and Bruce D. Wein ... 31
Exploring the Organizational Commitment-Performance Linkage in Marketing : A Study of Life Insurance Slaespeople / Siew Meng Leong, Danna M. Randall, and Joseph A. ... 49
Performance Following Changes of International Presence in Domestic and Transition Industries / Will Mitchell, J. Myles Shaver, and Bernard Yeung ... 57
When Do Private Labels Succeed? / Stephen J. Hoch and Shumeet Banerji ... 81
Factors Affecting Trust in Market Research Relationships / Christine Moorman, Rohit Deshpand´e, and Gerald ... 93
Women Mentoring Women : Creating Conditions for Connection / Victoria A. Parker and Kathy E. Kram ... 115
Consumer Behaviour as an Evolutionary Process / Gordon R. Foxall ... 125
Leadership : A Strategy for Communicating Change / Robert O. Knorr ... 137
The Co-Diffusion of Complementary Innovations : Supermarket Scanners and UPC Symbols / Louis P. Bucklin and Sanjit Sengupta ... 141
Successful New Ventures : Lessons for Entrepreneurs and Investors / Michael Hay, Paul Verdin, and Peter Williamson ... 155
Stage of the Organizational Life Cycle and Competition as Mediators of Problem Perception for Small Businesses / H. Robert Dodge, Sam Fullerton, and John E. Robbi ... 167
Resetting the Clock : The Dynamics of Organizational Change and Failure / Terry L. Amburgey, Dawn Kelly, and William P. Bar ... 181
Breakthroughs in Corporate Nurturing Strategies / David Braun and Thomas Bertsch ... 205
Global Corporate philanthropy-Marketing Beyond the Call of Duty? / Marylyn Collins ... 211
The Baby Sharks : Strategies of Britain's Supergrowth Companies / Ann Todd and Bernard Taylor ... 225
Comparative Advertising : What Have We Learned in Two Decades? / Thomas E. Barry ... 235
A Formula for the Future / Thomas R. Mott ... 247
Empowering Management in New Product Development Units / Josef Frischer ... 249
Marketing Strategies During Recession : A Comparison of Small and Large Firms / Avraham Shama ... 259
Examining the Practices of United States and Japanese Market Research Firms / Earl Naumann, Donald W. Jackson, Jr., and William ... 271
When to Bundle or Unbundle Products / Dorothy Paun ... 293
Future Problem Solving in the Year 2000-Challenges and Opportunities for Business / James Alvino ... 299
Business Planning in Successful Small Firms / William H. Baker, H. Lon Addams, and Brian Davis ... 307
Work Commitment in Relation to Withdrawal Intentions and Union Effectiveness / Aaron Cohen ... 315
Remarketing of Autos : The Role of Auctions in the Auto Distribution Revolution / Roger D. Blackwell ... 331
Segmentation of Markets Based on Customer Service / Arun Sharma and Douglas M. Lambert ... 345
Services Marketing Strategies for Coping with Demand / Supply Imbalances ... 355
Ethical Perceptions of Marketers : The Interaction Effects of Machiavellianism and Organizational Ethical Culture / Anusorn Singhapakdi ... 367
The Worldwide Web of Chinese Business / John Kao ... 379
Crisis Management : Preparing for and Managing Disasters / Laurence Barton ... 389
참고논문 ... 397
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