목차 일부
A Consumer Complaint Framework with Resulting Strategies An Application to Higher Education / Arthur L. Dolinsky ... 7
Souvenirs and Tourism Styles / Mary Ann Littrell, Suzanne Baizerman, Rita Kean,...
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A Consumer Complaint Framework with Resulting Strategies An Application to Higher Education / Arthur L. Dolinsky ... 7
Souvenirs and Tourism Styles / Mary Ann Littrell, Suzanne Baizerman, Rita Kean, ... 21
Organizational Change Starts with a Strategic Focus / William A. Schiemann ... 31
Industry and Country Effects on Managers' Perceptions of Environmental Uncertainties / Kent D. Miller ... 37
Beyond the Boundary : An Information Perspective on the Role of the Gatekeeper in the Organization / Stuart Macdonald and Christine Williams ... 59
Get Closer to Your Customers by Understanding How They Make Choices / Itamar Simonson ... 71
The Wounded Feminine : From Organizational Abuse to Personal Healing / Cindy P. Lindsay and Janis M. Pasquali ... 89
Market Analysis via Judgemental Modelling : An Application in the UK Chemical Industry / Pete Naud´e and Geoff Lockett, and Steve Gisbour ... 97
Small-Business Executive Responses to Accountant print Ads / David M. Andrus, Richard L. Ott, and Penne Ainswo ... 115
Multinational Corporate Social Responsibility, Ethics, Interactions and Third World Governments : An Agenda for the 1990s / Sita C. Amba-Rao ... 125
A Comparative Survey of Danish and Swedish Attitudes and Strategies Toward EC-92 and Eastern Europe : Implications for Small and Medium-Sized Businesses / Daniel Y. Lee and Robert Ackelsberg ... 145
Multiple Commitments at Work and Extrarole Behavior During Three Stages of Organizational Tenure / Hal B. Gregersen ... 159
An Analysis of the Market Share-Profitability Relationship / David M. Szymanski, Sundar G. Bharadwaj, and P. R ... 177
How Bridgestone Creates New Businesses Through New Research / Tokuya Urakawa ... 195
Product Warranties and Post-purchase Service : A Model of Consumer Satisfaction with Complaint Resolution / Diane Halstead, Cornelia Dr<TET>$\ddot{o}$< ... 203
Selling Issues to Top Management / Jane E. Dutton and Susan J. Ashford ... 211
ASM's 46th Annual Information Systems Conference ... 243
How Architecture Wins Technology Wars / Charles R. Morris and Charles H. Ferguson ... 248
'Buy American' : Economic Concept or Political Slogan? / Michael G. Harvey ... 259
Developing Forecasts for Better Planning / Chaman L. Jain ... 267
Time to Get Serious about Smart Cards ... 275
An Empirical Study of Heavy Users of Travel Agencies / Ronald E. Goldsmith, Leisa Reinecke Flynn, and Ma ... 279
Up Close and Personal / Michael Winkleman, Don Schultz, Dorothy Kerr, Dav ... 285
The Rossiter-Percy Grid and Emotional Response to Advertising : An Initial Evaluation / Arthur J. Kover and Joseph Abruzzo ... 295
Maximizing the Utility of Customer Product Testing : Beta Test Design and Management / Robert J. Dolan and John M. Matthews ... 303
Environmental Strategies : Lean and Green / Meryl Davids ... 317
Raising the Iron Curtain Marketing in a Period of Transition / Graham J. Hooley ... 319
Harassment in the 1990s / Terry Morehead Dworkin ... 335
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns / Kristiaan Helsen, Kamel Jedidi, and Wayne S. DeSa ... 343
A Benefit Segmentation of the Major Donor Market / Dianne S. P. Cermak, Karen Maru File, and Russ Al ... 355
How Corporate Culture Drives Strategy / Malcolm J. Morgan ... 365
The IMF's Structural Adjustment Program and Its Impact on Firm Performance : A Case of Foreign and Domestic Firms in Nigeria / Sam C. Okoroafo and Masaaki Kotabe ... 375
참고논문 ... 393
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