목차 일부
Multivariate Catastrophe Model Estimation : Method and Application / Ralph G. Kauffman and Terence A. Oliva ... 7
Prioritizing Marketing Image Goals under Resource Constraints / Howard Barich and V....
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목차 전체
Multivariate Catastrophe Model Estimation : Method and Application / Ralph G. Kauffman and Terence A. Oliva ... 7
Prioritizing Marketing Image Goals under Resource Constraints / Howard Barich and V. Srinivasan ... 23
Avoiding Misuse of New Information Technologies : Legal and Societal Considerations / Paul N. Bloom, George R. Milne, and Robert Adler ... 31
A Normative Approach to Tourism Growth to the Year 2000 / Philip Wang and Geoffrey Godbey ... 45
Consumer Evaluations of Goods and Service : Implications for Services Marketing / David E. Hartman and John H. Lindgren, Jr. ... 51
Interorganizational Governance in Marketing Channels / Jan B. Heide ... 63
Managing Innovation in the Information Age / Rebecca Henderson ... 78
The Exclusive Value Principle : The Basis for Prestige Pricing / John C. Groth and Stephen W. McDaniel ... 85
The Impact of the Work Environment on Ethical Decision Making : Some Australian Evidence / Geoffrey Soutar, Margaret M. McNeil, and Caron Mo ... 93
A Control View on the Behaviour of Consumers : Turning the Triangle / Rik Pieters ... 107
Implementing Marketing in a High-Tech Business / Kevin Romer and Doris C. Van Doren ... 119
Sex Stereotyping in the Workplace : A Manager's Guide / Eileen P. Kelly, Amy Oakes Young, and Lawrence S. ... 129
Differences in Managerial Values : A Study of U.S., Hong Kong and PRC Managers / David A. Ralston, David J. Gustafson, Fanny M. Ch ... 137
Why Quality Initiatives Fail / J. M. Juran ... 165
Don't Crack the Japanese Distribution System-Just Circumvent It / Jack G. Kaikati ... 169
Pricing in International Marketing and Western European Economic Integration / Wolfgang Gaul ... 181
Organizational Commitment : Evidence of Career Stage Effects? / Natalie J. Allen and John P. Meyer ... 205
Formalized Planning in Small Business : Increasing Strategic Choices / Marjorie A. Lyles, Inga S. Baird, J. Burdeane Orr ... 219
Determinants of LDC Exporters' Performance : A Cross-National Study / Luis V. Dominguez and Carlos G. Sequeira ... 233
Inside Intel's Marketing Coup / Nancy Arnott ... 255
The Discipline of Teams / Jon R. Katzenbach and Douglas K. Smith ... 259
Denominational Affiliation Change : Application of the Consumer Decision Model / Brent G. Goff and Manton C. Gibbs ... 269
Organizational Culture and Ethical Research Behavior / Ishmael P. Akaah ... 301
An Interim Report on Measuring Product Development Sucess and Failure / Abbie Griffin and Albert L. Page ... 307
Female Entrepreneurs : How Far Have They Come? / E. Holly Buttner ... 325
China's Advertising and Export Marketing Learning Curve : The First Decade / Nan Zhou and Russell W. Belk ... 333
The Use of Networks in Cross Border Competition / C. R. Snodgrass ... 351
Developing Combinations of Message Appeals for Campaign Management / Mark Davies ... 361
The Marketing Planning Process : Behavioral Problems Compared to Analytical Techniques in Explaining Marketing Plan Credibility / Nigel F. Piercy and Neil A. Morgan ... 381
참고논문 ... 393
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