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CONTENTS
Acknowledgements ... xi
1 INTRODUCTION : COINCIDING REALMS ... 1
The game plan ... 4
McLuhan & Company ... 18
2 THE RELUCTANT EXPLICATOR ... 24
Analogy and logic ... 26
The di...
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CONTENTS
Acknowledgements ... xi
1 INTRODUCTION : COINCIDING REALMS ... 1
The game plan ... 4
McLuhan & Company ... 18
2 THE RELUCTANT EXPLICATOR ... 24
Analogy and logic ... 26
The digital fulfillment, part I ... 28
The digital fulfillment, part II ... 30
McLuhan's medium ... 32
3 NET CONTENT ... 35
The medium as content : writing up on the screen ... 36
The user as content online ... 39
Media within media within media ...the primacy of speech and the exception of photography ... 41
4 THE SONG OF THE ALPHABET IN CYBERSPACE ... 44
The acoustic world, heard offline ... 46
Script, print, cyberspace ... 48
The acoustic world, seen online ... 49
A cyberspace sans alphabet? ... 51
5 ONLINE ANGELS ... 55
Virtual virtue and sex discarnate ... 57
God's-eye views ... 60
The devil in the DNA ... 62
6 FROM VOYEUR TO PARTICIPANT ... 65
Village of children, village of voyeurs ... 67
Politics in the online global village ... 70
Business in the online global village ... 75
7 THE FATE OF THE CENTER ... 80
God's space ... 81
Online education everywhere ... 83
The gravity of government ... 86
Monopoly online? ... 88
The city eternal : analog as digital ... 92
8 THE MIND BEHIND THE SCREEN ... 95
Science and the aesthetician ... 96
A kinetic understanding of media ... 98
The peripatetic couch potato ... 101
The screens and the skies ... 102
9 WAY COOL TEXT ... 105
Bare essentials of the media thermometer ... 107
Cultural consequences ... 110
Text interactive ... 113
10 THE RUSTED GATEKEEPER ... 119
Janus ascendant ... 121
Gatekeeping mentality ... 125
Filtration versus evaluation ... 127
From gatekeeper to matchmaker ... 129
11 SERFS TO SURF ... 132
Inside-out on the phone ... 133
The home office : friend of the family ... 135
The home office as friend : counter-indications ... 138
Toy, mirror, and art ... 140
12 BEAUTY MACHINES ... 145
Of delicatessen and convertibles ... 147
Television as art in the digital age ... 149
First loves and nostalgia versus art ... 152
The Internet as mainstream ... 154
13 BALINESE AT WORK ONLINE ... 158
Mythic proportions and Herculean tasks : vertical vs. horizontal ... 160
Theremin as therapy for art ... 164
Virtual virtuosity ... 169
14 THROUGH A GLASS, BRIGHTLY ... 173
The Web of rear-view mirrors ... 175
Rear-view mirror in the toolbox ... 178
Prescriptions for the future ... 182
15 SPIRALS OF MEDIA EVOLUTION ... 187
Basics of the tetrad ... 189
Spirit of the digital age ... 191
Deep retrieval and the digital arts ... 194
Reversal of the digital age ... 197
Reversal of media determinism ... 200
Bibliography ... 204
Index ... 212
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