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Fail fast or win big : the start-up plan for starting now First edition
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Fail fast or win big : the start-up plan for starting now/ Bernhard Schroeder. |
| 개인저자 | Schroeder, Bernhard. |
| 판사항 | First edition. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Schroeder, Bernhard. Fail fast or win big. First Edition 9780814434789 |
| ISBN | 9780814434796 0814434797 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Introduction: why today's entrepreneurs need to read this book -- The end of business plans -- The new way: the leanmodel framework -- Ideas are great but business models rule -- Lean resources, less is more -- Rapid prototyping, right now -- The whole customer truth -- Entrepreneurs have a new investor : the crowd -- Opportunity is here and everywhere -- Entrepreneurs who tried to fail fast and won big -- If you want to be an entrepreneur, be one -- Recommended reading, my favorites -- Appendix: about the author -- Index. |
| 요약 | -- costly. -- connect with real customers and determine quickly whether their idea is -- entrepreneurs who set out to fail fast and ended up winning big, this ground breaking guide reveals how the right kind of risk can really pay off. |
| 일반주제명 | New business enterprises --Planning. New products. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. New business enterprises --Planning. New products. |
| 언어 | 영어 |
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