자료유형 | 단행본 |
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서명/저자사항 | Recipe for success : an insider's guide to bringing your natural food to market/ Abigail Steinberg. |
개인저자 | Steinberg, Abigail,author. |
형태사항 | 1 online resource (xii, 177 pages). |
기타형태 저록 | Print version: Steinberg, Abigail. Recipe for success 9780814436868 |
ISBN | 9780814436875 0814436870 |
서지주기 | Includes bibliographical references index. |
내용주기 | Foreword -- Why am I writing this book? -- Bringing your food to market -- Locked and loaded : from concept to retail ready -- Distributors : a necessary partner -- Shelf space : how to own your retail shelf space -- Brokers : what you need to know -- Trade shows and table tops -- Free-fills, demos, ads, and discounts -- The game plan : stay small, get bigger, or sell? -- The summit : crossing over to the mainstream marketplace -- Conclusion -- Glossary. |
일반주제명 | Natural foods industry. Marketing. Success in business. COOKING --General. Marketing. Natural foods industry. Success in business. |
언어 | 영어 |
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