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Marketing and outreach for the academic library : new approaches and initiatives
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Marketing and outreach for the academic library : new approaches and initiatives/ edited by Bradford Lee Eden. |
| 개인저자 | Eden, Bradford Lee,editor, |
| 형태사항 | 1 online resource: illustrations. |
| 총서사항 | Creating the 21st-century academic library;7 |
| 기타형태 저록 | Print version: Marketing and outreach for the academic library. Lanham : Rowman & Littlefield, [2016] 9781442262539 |
| ISBN | 9781442262553 1442262559 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott. |
| 일반주제명 | Academic libraries --Marketing. Academic libraries --Public relations. Library outreach programs. Academic libraries --Case studies. LANGUAGE ARTS & DISCIPLINES --Library & Information Science --General. |
| 언어 | 영어 |
| 바로가기 |  |
