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How to write a business plan Fifth edition
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | How to write a business plan/ Brian Finch. |
| 개인저자 | Finch, Brian,author. |
| 판사항 | Fifth edition. |
| 형태사항 | 1 online resource. |
| 총서사항 | Creating success |
| 기타형태 저록 | Print version: Finch, Brian. How to write a business plan. Fifth edition. London ; Philadelphia : Kogan Page, 2016 9780749475697 |
| ISBN | 9780749475703 0749475706 |
| 내용주기 | Introduction; 1 The structure of the plan; Using appendices; 2 Summary; 3 The business background; The business; What is the product or service?; The markets; Supply; How did you get here?; 4 The market; Overview; Market structure; Competitors; Customers; Distribution; Trends; Competitive advantage; Market segmentation; Differentiation; Pricing; Barriers to entry; Big changes and new technologies; Examples of market change; Mixed strategies; 5 Operations; Differences; Processes; Control; Experience; Supply; Systems; Location and environment; Regulatory control; 6 management. The essential differenceWhat skills are required?; Organization structure; Demonstrating control; Management; 7 The proposal; Explain; The proposition; Why will you succeed?; Ask for what you want!; What have you invested?; Second round finance; Closing the deal; The exit; 8 The forecast; The sales forecast; Costs; The five-year forecast; Reviewing the plan; Sensitivity; Key assumptions; Explain important points; 9 Financial information; Profit and loss account; Cash forecast; Sensitivity; Break-even; Funding; Reconciling and checking; timing; Balance sheet; Trends; Some important terms. 10 RisksWhat did we get wrong?; Long term versus short term; Focus on the big stuff; Don't forget the everyday stuff; 11 Legal issues and confidentiality; Confidentiality; 12 Selling your business; Explain why you are selling; Emphasize the great opportunities for the business; Don't waste time illustrating that sudden upturn in business expected imminently; Do you include a forecast?; Who is the buyer?; Holding back information; Due diligence; Do you own what you are selling?; 13 Improve performance with a business plan; Planning is not budgeting; Strategic vision and action. Creating strategyPlanning for people; Practicalities; 14 Using business plans for bidding; Appendix 1 The confidentiality letter; Appendix 2 Reconciling profit and cash flow; Appendix 3 The cash forecast. |
| 요약 | Provides the expert guidance needed to produce an effective plan, whether it is to raise finance, sell a business or develop a specific project. |
| 일반주제명 | Business planning. Business writing. New business enterprises --Planning. Small business --Planning. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Business planning. Business writing. New business enterprises --Planning. Small business --Planning. |
| 언어 | 영어 |
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