자료유형 | 단행본 |
---|---|
서명/저자사항 | Maximize your school marketing/ Johanna M. Lockhart. |
개인저자 | Lockhart, Johanna M.,1943- author. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: Lockhart, Johanna M., 1943- Maximize your school marketing. Lanham : Rowman & Littlefield, a wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., [2016] 9781475829983 |
ISBN | 9781475830002 1475830009 |
내용주기 | Technology and social media -- Media relations -- Building community partnerships -- Public relations, inside and out -- Fund raising. |
요약 | Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three "real-life" school marketing success stories provide illustration, motivation, and inspiration. |
일반주제명 | Education --Marketing. Schools --Public relations. Educational fund raising. EDUCATION --Administration --General. EDUCATION --Organizations & Institutions. Education --Marketing. Educational fund raising. Schools --Public relations. |
언어 | 영어 |
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