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Maximize your school marketing

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서명/저자사항Maximize your school marketing/ Johanna M. Lockhart.
개인저자Lockhart, Johanna M.,1943- author.
형태사항1 online resource.
기타형태 저록Print version: Lockhart, Johanna M., 1943- Maximize your school marketing. Lanham : Rowman & Littlefield, a wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., [2016] 9781475829983
ISBN9781475830002
1475830009




내용주기Technology and social media -- Media relations -- Building community partnerships -- Public relations, inside and out -- Fund raising.
요약Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case studies serve to illustrate key information. Finally, three "real-life" school marketing success stories provide illustration, motivation, and inspiration.
일반주제명Education --Marketing.
Schools --Public relations.
Educational fund raising.
EDUCATION --Administration --General.
EDUCATION --Organizations & Institutions.
Education --Marketing.
Educational fund raising.
Schools --Public relations.
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