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Adcreep : the case against modern marketing
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Adcreep : the case against modern marketing/ Mark Bartholomew. |
| 개인저자 | Bartholomew, Mark,1971- author. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Bartholomew, Mark, 1971- Adcreep. Stanford, California : Stanford Law Books, an imprint of Stanford University Press, 2017 9780804795814 |
| ISBN | 9781503602182 1503602184 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep. |
| 요약 | Adcreep explores the brave new world of modern advertising, how it works, the social threats it poses, and how American law has failed to reign in the onslaught of invasive marketing technologies. |
| 주제명(지명) | United States. --fast |
| 일반주제명 | Advertising laws --United States. Marketing --Law and legislation --United States. Advertising --Social aspects --United States. Marketing --Social aspects --United States. LAW --Military. Advertising laws. Advertising --Social aspects. Marketing --Law and legislation. Marketing --Social aspects. |
| 언어 | 영어 |
| 바로가기 |  |
