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Jobs to be done : a roadmap for customer-centered innovation
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Jobs to be done : a roadmap for customer-centered innovation/ written by Stephen Wunker, Jessica Wattman, David Farber. |
| 개인저자 | Wunker, Stephen M.,author. Wattman, Jessica,author, Farber, David R.,author, |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Wunker, Stephen M. Jobs to be done. New York City : AMACOM, 2016 9780814438039 |
| ISBN | 9780814438084 0814438083 |
| 내용주기 | Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors. |
| 요약 | First popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence. The concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process. |
| 일반주제명 | Creative ability in business. New products. Cost effectiveness. Consumer satisfaction. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Consumer satisfaction. Cost effectiveness. Creative ability in business. New products. |
| 언어 | 영어 |
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