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Culture and commerce : the value of entrepreneurship in creative industries
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Culture and commerce : the value of entrepreneurship in creative industries/ Mukti Khaire. |
| 개인저자 | Khaire, Mukti,1973- author. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Khaire, Mukti, 1973- Culture and commerce. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2017 9780804792219 |
| ISBN | 9781503603080 1503603083 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization. |
| 요약 | Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture. |
| 일반주제명 | Cultural industries. Entrepreneurship. Arts --Economic aspects. Arts --Marketing. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Arts --Economic aspects. Arts --Marketing. Cultural industries. Entrepreneurship. |
| 언어 | 영어 |
| 바로가기 |  |
