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Running a successful photography business
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Running a successful photography business/ Lisa Pritchard. |
| 개인저자 | Pritchard, Lisa,author. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Pritchard, Lisa. Running a successful photography business. London, UK ; New York, NY, USA : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, 2017 9781472532930 |
| ISBN | 9781472554611 1472554612 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | How's business? : a business health check -- The photographer's business plan -- Fine-tuning your brand -- Twenty ways to get noticed -- Pricing -- Pitching for a job and sealing the deal -- Please read the small print : business terms and photography contracts -- The perfect photoshoot : a step by step guide -- Photoshoot legal obligations and codes of practice -- Are you covered? : insurance -- Keeping clients -- Getting help -- Going forward. |
| 요약 | This is the definitive business bible for every professional photographer - a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand, attracting new clients and keeping existing ones, costing and producing shoots, professional ethics and codes of practice, contracts, preparing a business plan, operating your business effectively, legal obligations, working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish. Written from the unique point of view of a leading photographers' agent, the author knows from first-hand experience what it takes to survive and succeed as a professional photographer. This book builds on the author's popular first book, Setting up a Successful Photography Business, aimed at those starting out in freelance photography. |
| 일반주제명 | Photography --Vocational guidance. COMPUTERS --Digital Media --Photography. PHOTOGRAPHY --Reference. TECHNOLOGY & ENGINEERING --Imaging Systems. Photography --Vocational guidance. |
| 언어 | 영어 |
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