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Secret sauce : how to pack your messages with persuasive punch
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Secret sauce : how to pack your messages with persuasive punch/ Harry Mills. |
| 개인저자 | Mills, Harry,1950- author. |
| 형태사항 | 1 online resource (x, 217 pages). |
| 기타형태 저록 | Print version: Mills, Harry, 1950- Secret sauce. New York, NY : AMACOM, [2017] 9780814438060 |
| ISBN | 9780814438077 0814438075 |
| 기타표준부호 | 99972349260 |
| 서지주기 | Includes bibliographical references. |
| 내용주기 | Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from Buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say -- it's how you say it -- Social proof: everyone is doing it. |
| 요약 | Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. -- |
| 해제 | Edited summary from book. |
| 일반주제명 | Persuasion (Psychology) Interpersonal communication. Business communication. PSYCHOLOGY --Cognitive Psychology. SCIENCE --Cognitive Science. Business communication. Interpersonal communication. Persuasion (Psychology) |
| 언어 | 영어 |
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