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The sustainability edge : how to drive top-line growth with triple-bottom-line thinking

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서명/저자사항The sustainability edge : how to drive top-line growth with triple-bottom-line thinking/ Suhas Apte and Jagdish N. Sheth.
개인저자Apte, Suhas,1952- author.
Sheth, Jagdish N.,author,
형태사항1 online resource.
총서사항Business & sustainability series
ISBN9781442624351
1442624353
9781442624368
1442624361


서지주기Includes bibliographical references and index.
내용주기Chapter 1: Introduction -- Chapter 2: Motivating Consumers -- Chapter 3: Collaborating with Customers -- Chapter 4: Inspiring Employees -- Chapter 5: Nurturing Suppliers -- Chapter 6: Investing In Communities -- Chapter 7: Attracting Investors -- Chapter 8: Leveraging Media -- Chapter 9: Engaging Government -- Chapter 10: Partnering with NGOs -- Chapter 11: Stakeholder Sustainability Audit (SSA) Tool Notations.
요약"Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academic to illustrate how business leaders can embed sustainability in a truly holistic and transformative way. Through an examination of such companies as Walmart, AT & T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission."--
해제Provided by publisher.
일반주제명International business enterprises --Management --Environmental aspects --Case studies.
Industrial management --Environmental aspects --Case studies.
Social responsibility of business --Case studies.
BUSINESS & ECONOMICS --Industrial Management.
BUSINESS & ECONOMICS --Management.
BUSINESS & ECONOMICS --Management Science.
BUSINESS & ECONOMICS --Organizational Behavior.
Industrial management --Environmental aspects.
International business enterprises --Management --Environmental aspects.
Social responsibility of business.
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