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Le consommateur digital : les nouvelles approches pour le s?duire
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Le consommateur digital : les nouvelles approches pour le s?duire/ Nicolas Riou ; avec la participation de Patrick Hoffstetter ; pr?face de Maurice L?vy. |
| 개인저자 | Riou, Nicolas,author. Hoffstetter, Patrick,author, |
| 형태사항 | 1 online resource. |
| ISBN | 9782212130751 2212130759 |
| 서지주기 | Includes bibliographical references and index. |
| 일반주제명 | Internet marketing. Consumer behavior. Consumer satisfaction. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior. Consumer satisfaction. Internet marketing. |
| 언어 | 프랑스어 |
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