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Upside : profiting from the profound demographic shifts ahead
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Upside : profiting from the profound demographic shifts ahead/ by Kenneth W. Gronbach, with M.J. Moye. |
| 개인저자 | Gronbach, Kenneth W.,author. Moye, M. J.,author, |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Gronbach, Kenneth W. Upside. New York, NY : AMACOM, [2017] 9780814434697 |
| ISBN | 9780814434703 0814434703 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Cover; Contents; Foreword; Introduction; PARTONE: THE DEMAND SIDE OF THE EQUATION: Generations and Regions; 1 Counting People-What a Concept!; 2 The People Are Demanding; 3 The Ever-So-Important Delineation of the Generations; 4 Who Are These People?; 5 On the Way Out with the G.I. Generation; 6 The Still Quiet Silent Generation; 7 Those Transformative Baby Boomers; 8 The Unfairly Maligned Generation X; 9 Coming of Age with Generation Y; 10 The As-Yet-to-Be-Defined Generation Z; 11 Now That You Know Who These People Are, and How Many, Where Are They? 12 The Northeast Beholden to International Immigration13 The South Has Indeed Risen Again; 14 Doldrums in the Midwest; 15 Is the West the Best?; PARTTWO: THE SUPPLY SIDE OF THE EQUATION: The Impact of Demographics; 16 Put All These People Together and Stir the Pot; 17 Death Comes Knocking for Us All; 18 Kicking Back During the Golden Years; 19 Boomers Driving the Future of Healthcare; 20 Where House Now?; 21 Planes, Trains, and Automobiles ... Not to Mention Boats; 22 Technology-A Language Best Spoken by the Young?; 23 Retail and Marketing-When and How to Sell What to Whom. 24 Manufacturing-Coming Home to Roost?25 Out with the Old, In with the New-Labor Force Dynamics; PARTTHREE: THE REST OF THE WORLD (ROW); 26 It's a Mighty Big World Out There; 27 Economic Dynamo-North America; 28 The Old Country-Europe; 29 More Than Half the World-Asia; 30 Cradle of Civilization-Africa; 31 Latin America Flavors and Down Under; Sources; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Sample pages from Age Curve by Kenneth w. Gronbach; About Amacom. |
| 요약 | Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. |
| 주제명(지명) | United States --Population. United States. --fast |
| 일반주제명 | Target marketing --United States. Consumers --United States. Marketing research --United States. Demography --United States. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. Consumers. Demography. Marketing research. Population. Target marketing. |
| 언어 | 영어 |
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