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Strategic marketing Second edition
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Strategic marketing/ JA Wiid, MC Cant, KM Makhitha. |
| 개인저자 | Wiid, Jan,author. Cant, M. C.(Michael Colin), 1957- author, Makhitha, K. M.,author, |
| 판사항 | Second edition. |
| 형태사항 | 1 online resource (483 pages). |
| ISBN | 9781485124733 1485124735 |
| 서지주기 | Includes bibliographical references and index. |
| 일반주제명 | Marketing --Decision making. Marketing --Management. Strategic planning. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Marketing --Decision making. Marketing --Management. Strategic planning. |
| 언어 | 영어 |
| 바로가기 |  |
