자료유형 | 단행본 |
---|---|
서명/저자사항 | Direct and digital marketing in practice/ by Brian Thomas and Matthew Housden. |
개인저자 | Thomas, Brian,1938- author. Housden, Matthew,author, |
판사항 | Third edition. |
형태사항 | 1 online resource. |
기타형태 저록 | Print version: Thomas, Brian, 1938- Direct and digital marketing in practice. Third edition. London ; New York, NY : Bloomsbury Business, 2017 9781472939098 |
ISBN | 9781472939074 1472939077 9781472939081 1472939085 |
서지주기 | Includes bibliographical references and index. |
일반주제명 | Direct marketing. Internet marketing. Direct marketing. Internet marketing. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
언어 | 영어 |
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