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Profitable podcasting : grow your business, expand your platform, and build a nation of true fans
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Profitable podcasting : grow your business, expand your platform, and build a nation of true fans/ Stephen Woessner. |
| 개인저자 | Woessner, Stephen,1972- author. |
| 형태사항 | 1 online resource (xi, 274 pages). |
| 총서사항 | Business professional collection |
| 기타형태 저록 | Print version: Woessner, Stephen, 1972- Profitable podcasting. New York : Amacom, [2017] 9780814438282 |
| ISBN | 9780814438299 0814438296 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Acknowledgements -- Foreword / by Don Yaeger -- Introduction: how a podcast can be your trojan horse of selling -- Overcome your biggest obstacles to success -- Take your vitals -- System overview : your recipe for success -- Grow your revenue -- Expand your platform -- Build your nation of true fans -- My $2 million mistake and how to get your avatar right -- Stage 1 : Strategic planning and production kick-off -- Stage 2 : Guest experience and website groundwork -- Stage 3 : Audio intros, outros, and design -- Stage 4 : Social media, recording software, and inviting guests -- Stage 5 : Final website content, show notes, and launch prep -- Stage 6 : Equipment, software, and editing your interviews -- Launch strategy : how to reach the top of itunes -- How to be an excellent host -- How to attract sponsorships -- Getting it all done : recruit rock star unpaid interns -- Epilogue: don't quit : win the oscar instead -- Appendix: success stories from business owners -- Notes. |
| 요약 | Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a 2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples. |
| 일반주제명 | Internet marketing. Podcasting. Internet marketing. Podcasting. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. |
| 언어 | 영어 |
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