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Competitive intelligence rescue : getting it right
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Competitive intelligence rescue : getting it right/ Carolyn M. Vella and John J. McGonagle. |
| 개인저자 | Vella, Carolyn M.,author. McGonagle, John J.,author, |
| 발행사항 | Santa Barbara: Praeger, [2017]. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Vella, Carolyn M., author. Competitive intelligence rescue Santa Barbara : Praeger, [2017] 9781440851605 |
| ISBN | 9781440851612 1440851611 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | Preface -- The language of competitive intelligence and of this book -- Diagnostic quizzes and questions -- Do-it-yourself ci -- Creating a new CI function and staffing a new CI team -- Defending against your competitors' intelligence activities -- Adding strategic intelligence to market/tactical intelligence and contracting out for market/tactical intelligence -- Bringing CI inside -- Integrating an acquisition, developing DIY capabilities & adding primary research -- Starting late -- What does this all mean to you? -- Index. |
| 일반주제명 | Business intelligence. Business intelligence. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior |
| 언어 | 영어 |
| 바로가기 |  |
