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Capturing loyalty : how to measure, generate, and profit from highly satisfied customers
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | Capturing loyalty : how to measure, generate, and profit from highly satisfied customers/ John A. Larson and Bennett E. McClellan ; foreword by Maxine Clark. |
| 개인저자 | Larson, John A.,1947- author. McClellan, Bennett E.,author, |
| 발행사항 | Santa Barbara, California: Praeger, an imprint of ABC-CLIO, LLC, [2017]. |
| 형태사항 | 1 online resource (xviii, 197 pages). |
| 기타형태 저록 | Print version: Larson, John A., 1947- author. Capturing loyalty Santa Barbara, California : Praeger, [2017] 9781440856563 |
| ISBN | 9781440856570 1440856575 |
| 서지주기 | Includes bibliographical references and index. |
| 일반주제명 | Consumer satisfaction. Customer loyalty. Customer relations. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Consumer satisfaction. Customer loyalty. Customer relations. |
| 언어 | 영어 |
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