자료유형 | 단행본 |
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서명/저자사항 | The craft of creativity/ Matthew A. Cronin and Jeffrey Loewenstein. |
개인저자 | Cronin, Matthew A.(Professor of management), author. Loewenstein, Jeffrey,author, |
발행사항 | Stanford, California: Stanford Business Books, an imprint of Stanford University Press, [2018]. |
형태사항 | 1 online resource. |
ISBN | 9781503605510 1503605515 |
서지주기 | Includes bibliographical references and index. |
내용주기 | The story with creativity -- The perspective on the story -- The story about an episode -- Learning from our story -- Deciding to change our perspective -- Into the void -- Continuing our story -- The never-ending story. |
일반주제명 | Creative ability. Creative thinking. Creative ability in business. Creative ability. Creative ability in business. Creative thinking. PSYCHOLOGY / Cognitive Psychology SCIENCE / Cognitive Science |
언어 | 영어 |
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