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The green bundle : pairing the market with the planet
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| 자료유형 | 단행본 |
|---|---|
| 서명/저자사항 | The green bundle : pairing the market with the planet/ Magali A. Delmas with David Colgan. |
| 개인저자 | Delmas, Magali A.,author. Colgan, David,1979- author, |
| 발행사항 | Stanford, California: Stanford Business Books, an imprint of Stanford University Press, [2018]. |
| 형태사항 | 1 online resource. |
| 기타형태 저록 | Print version: Delmas, Magali A. Green bundle. Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2018 9781503600867 |
| ISBN | 9781503606425 1503606422 |
| 서지주기 | Includes bibliographical references and index. |
| 내용주기 | What sustainability has come to mean -- The green bundle -- No substitute for quality -- A status update -- A healthy perspective -- Put money in context -- An emotional connection -- The pitfalls of greenwashing -- Sending a clear signal -- Conclusion : reaching the convenient environmentalist. |
| 요약 | We are accustomed to seeing green products, but many consumers have yet to take the leap and buy in the name of sustainability. To motivate them, companies must present their offerings as the total package, a ""green bundle"" that combines environmentalism with other benefits, such as savings and status. With insight from sustainable business and behavioral economics, this book explains how to implement green bundle strategies. |
| 일반주제명 | Green marketing. Green products. Consumer behavior --Environmental aspects. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Green marketing. Green products. |
| 언어 | 영어 |
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