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Empirical Studies on Complementarity and Competition in Products and Business Relationships
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Empirical Studies on Complementarity and Competition in Products and Business Relationships. |
| 개인저자 | Qin, Shaojun. |
| 단체저자명 | University of Minnesota. Business Administration. |
| 발행사항 | [S.l.]: University of Minnesota., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 146 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438350823 |
| 학위논문주기 | Thesis (Ph.D.)--University of Minnesota, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Advisers: George John |
| 요약 | Complementarity is an important concept in many business settings. Two products are complementary when consumers draw higher utility from consuming the goods together instead of separately (e.g., razors and blades, chips and salsa). On the suppl |
| 요약 | Complementarity may also exist across individual agents. For instance, the value of a product with network effects (e.g., phone services) increases with the number of other people using the product. In settings such as marriage, business allianc |
| 요약 | From the above listed cases, perhaps the most interesting pertains to when complementarity %interacts with competition. Depending on the context, complementarity may either alleviate, enhance, or even create competition among firms and individua |
| 요약 | In this thesis, I explore the coexistence of competition and complementarity among firms and study its impact on firms' strategic decisions using empirical methods. I propose two essays that explore this topic in different settings: Essay 1 look |
| 요약 | Essay 2 focuses on the B2C setting and studies the airline industry in China, which faces increasing competition from high-speed trains. While planes and trains compete for customers in overlapping routes, they can also feed traffic to each othe |
| 요약 | I build structural models in both essays for the analysis. A structural model helps to understand the underlying mechanism that drives firms' behavior, and enables the creation of what-if analysis that aids in predicting firms' decisions in alte |
| 일반주제명 | Marketing. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
