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An Examination of Marketing Factors that Influence Nontraditional College Student Enrollment Decisions
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | An Examination of Marketing Factors that Influence Nontraditional College Student Enrollment Decisions. |
| 개인저자 | Landrum, Jianping. |
| 단체저자명 | Purdue University. Technology Leadership and Innovation. |
| 발행사항 | [S.l.]: Purdue University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 147 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438359215 |
| 학위논문주기 | Thesis (Ph.D.)--Purdue University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Advisers: Linda Naimi |
| 요약 | The purpose of this study was to examine marketing factors that influence the decisions of working professionals to enroll as nontraditional students in the University of their Choice. Research has shown that factors such as affordability, acces |
| 요약 | The sample for this research consisted of professionals employed by companies affiliated with Oerlikon Fairfield Manufacturing, Oscar Winski manufacturing, and Thyssenkrupp Sorting Company. A pilot study was conducted with a small representative |
| 일반주제명 | Marketing. Higher education. Higher education administration. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
