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The Best of Friends, the Worst of Friends: Interpersonal and Intergroup Consequences of Seeking the Best
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | The Best of Friends, the Worst of Friends: Interpersonal and Intergroup Consequences of Seeking the Best. |
| 개인저자 | Olson, Nicholas John. |
| 단체저자명 | University of Minnesota. Business Administration. |
| 발행사항 | [S.l.]: University of Minnesota., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 144 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438354029 |
| 학위논문주기 | Thesis (Ph.D.)--University of Minnesota, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Rohini Ahluwalia. |
| 요약 | I examine the effect of maximizing on consumers' conduct toward others in two essays. In essay 1, I explore how the goal of attaining the best influences the word of mouth that consumers share with others. Building on the notion that attaining t |
| 일반주제명 | Marketing. Behavioral psychology. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
