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Web Site Analytics: The Potential for Transformation of a Restaurant's Marketing Strategy - A Case Study of a Casual Dining Restaurant in the Midwest
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Web Site Analytics: The Potential for Transformation of a Restaurant's Marketing Strategy - A Case Study of a Casual Dining Restaurant in the Midwest. |
| 개인저자 | Leitch, Stephen. |
| 단체저자명 | Purdue University. Hospitality and Tourism Management. |
| 발행사항 | [S.l.]: Purdue University., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 129 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01B(E). Dissertation Abstract International |
| ISBN | 9780438330535 |
| 학위논문주기 | Thesis (Ph.D.)--Purdue University, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: B.
Advisers: Howard Adler |
| 요약 | The purpose of this research is to show independent restaurateurs the value that Web site analytics can have on providing data about the visitors to their Web site and the marketing opportunities these data provide. The study surveyed customers |
| 요약 | Analysis was conducted using t-tests and analysis of variance. Findings indicated that certain browsing behaviors were associated with an increased number of reservations and visitation to the restaurant Web site prior to dining impacted average |
| 일반주제명 | Information technology. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
