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Essays on Marketing Strategies with Endogenous Reference-Dependent Preferences
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Essays on Marketing Strategies with Endogenous Reference-Dependent Preferences. |
| 개인저자 | Xiao, Zuhui. |
| 단체저자명 | University of Minnesota. Business Administration. |
| 발행사항 | [S.l.]: University of Minnesota., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 153 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438351523 |
| 학위논문주기 | Thesis (Ph.D.)--University of Minnesota, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: George John. |
| 요약 | Essay 1: Class Pricing with Reference-Dependent Consumers: Essay 1 investigates the origin of class prices, a widespread practice in which a large set of goods or services (SKUs) are first divided into a smaller number of classes and then a sin |
| 요약 | I propose an explanation that stimulates consumers' reference-dependent preferences. Consider a firm that offers multiple SKUs with different attributes to heterogeneous consumers who are ex-ante uncertain about their taste, which is resolved ju |
| 요약 | My results show that firms do not set a different price for each product, even when their costs or demands are different across the products. In contrast, firms robustly use class prices as optimal prices to engage consumers in different setting |
| 요약 | Essay 2: Opportunism and Trust in Inter-Organizational Ties: A Reference-Dependent Approach: Essay 2 investigates the origin of trust in a buyer--seller setting. Trust and trustworthiness imply some shared expectations of the trustee's appropria |
| 요약 | I model a private, one-shot dyadic exchange where both the trustor and the trustee have reference-dependent preferences in the sense of Koszegi and Rabin's (2007) framework. I analyze social norms as shared belief distributions of appropriate pa |
| 요약 | My results emphasize that equilibrium trust and opportunistic betrayal rise and fall in tandem, with high levels of trust inviting more betrayal and vice versa. These behaviors are not mirror opposites |
| 요약 | This reference-dependence approach of modeling trust closes several gaps in extant trust literature: (1) this theory of trust meets the endogeneity challenges surrounding trustworthiness beliefs vis-a-vis trust acts |
| 일반주제명 | Marketing. Economic theory. Management. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
