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Designing Technology Solutions with Data-Driven Decision Making: Using Concept Mapping to Develop an e-Commerce Website

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서명/저자사항Designing Technology Solutions with Data-Driven Decision Making: Using Concept Mapping to Develop an e-Commerce Website.
개인저자Dailey, Bryan W.
단체저자명Cornell University. Education.
발행사항[S.l.]: Cornell University., 2018.
발행사항Ann Arbor: ProQuest Dissertations & Theses, 2018.
형태사항183 p.
기본자료 저록Dissertation Abstracts International 80-01A(E).
Dissertation Abstract International
ISBN9780438345393
학위논문주기Thesis (Ph.D.)--Cornell University, 2018.
일반주기 Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: William M.K. Trochim.
요약The general area addressed in this research is the use of data-driven decision-making methodologies for the design of technology solutions. The development of the MarketMaker e-commerce website is used as a case study, and the underlying factors
요약The design of technology solutions is becoming increasingly common as technologies develop and move deeper into organizations, creating more needs and opportunities. Solutions consequently become more complex, and they create larger and more div
요약The primary objective of this study was to generate and analyze data that could define stakeholder consensus regarding MarketMaker problems and opportunities, so that consensus-based decisions could be made about its continuing design and develo
요약Among the recommendations discussed were to more effectively include external end users in the development of the MarketMaker website, as well as two potential variations on the traditional concept mapping process.
일반주제명Business administration.
Design.
Information technology.
언어영어
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