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Persuasive Effects of Health Narratives: Examining Story Features and Persuasion Mechanisms
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| 자료유형 | 학위논문 |
|---|---|
| 서명/저자사항 | Persuasive Effects of Health Narratives: Examining Story Features and Persuasion Mechanisms. |
| 개인저자 | Chen, Meng. |
| 단체저자명 | University of California, Davis. Communication. |
| 발행사항 | [S.l.]: University of California, Davis., 2018. |
| 발행사항 | Ann Arbor: ProQuest Dissertations & Theses, 2018. |
| 형태사항 | 135 p. |
| 기본자료 저록 | Dissertation Abstracts International 80-01A(E). Dissertation Abstract International |
| ISBN | 9780438291201 |
| 학위논문주기 | Thesis (Ph.D.)--University of California, Davis, 2018. |
| 일반주기 |
Source: Dissertation Abstracts International, Volume: 80-01(E), Section: A.
Adviser: Robert A. Bell. |
| 요약 | A large body of health research has looked into the effectiveness of narrative persuasion in health promotion and disease prevention. However, limited attention has been given to the strategic use of narratives in health contexts. Three experime |
| 요약 | Study 2 aimed to gain deeper insights into the effects of POV on narrative persuasion by proposing protagonist-reader similarity as a potential moderator. Additionally, this study proposed identification and self-referencing as two mediators whi |
| 요약 | Study 3 continued the investigation of strategic use of narrative in health persuasion. It examined the persuasive effects of three narrative features: narrative point of view, protagonist-reader similarity, and protagonist competence, and sough |
| 일반주제명 | Communication. |
| 언어 | 영어 |
| 바로가기 | 
: 이 자료의 원문은 한국교육학술정보원에서 제공합니다. |
